The Long Tail; Hyperlocal or Just Hype?

I’m currently on my way to California, the Yahoo! mothership in Sunnyvale and the Where 2.0 conference in San Jose, where I’ll be talking about Ubiquitous Location, The New Frontier and Hyperlocal Nirvana on Wednesday, March 31st. From doing some background research while waiting for my plane, it looks like my talk is going to be changing somewhat from the original plan. If you’re going to be at Where 2.0, please pop over to the Yahoo! booth and say hello and meet the Geo Technologies and Yahoo! Developer Network teams.

The Long Tail - Review Copy

I’ll be writing up a fuller version of my talk once it’s complete and once it’s actually written but for now, here’s the published abstract.

The Head is all mined out; established players jealously guard their business relationships and look forward to the next contract renewal. Slightly further down the curve, the up and coming players as well as those who have slipped and fallen, eye the Head jealously and fight for scraps in the shadows. Everyone looks at the Long Tail as the new frontier.

With location-aware devices relentlessly converging, location is becoming evermore ubiquitous and is taking its rightful place as a key context to enable companies and applications to cultivate the Long Tail. Knowing local places, enriching local content, and informing local needs – anywhere and everywhere.

This talk looks at the business, social, and technological hurdles that are now being addressed or that still need to be overcome in order to reach the long-promised hyperlocal nirvana.

Photo Credits: super-structure on Flickr.
Written and posted from the BA Lounge, Terminal 5, London Heathrow (51.469935, -0.485936)

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