After much teasing and tantalising, one of the long rumoured Facebook location features is out in the wild in the form of place community pages. They vary in scale from a hamlet in Spain …
… through to New York City.
It’s clever though not particularly sophisticated at this stage; a simple exposure of Wikia’s underlying geo metadata and it probably took very little effort to implement. Facebook appear to treat places as people, hence the exhortation to connect with the place.
For now there’s very little additional geo element present though what is there is probably enough to get people to connect with and like local community places or places they already feel a connection with, their home town, neighbourhood, honeymoon spot and so on. That alone should yield valuable demographic and (geo)targetable information.
This is pretty much a classic case of picking low hanging fruit for Facebook and a far better exemplar of a place than the somewhat clumsy rebranding of Google’s small business listings as places, though the browse places page seems to suggest otherwise as it’s very POI heavy.
It will be facinating to track how this feature of Facebook develops and matures.