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Latitude Inconsistitude

In the midst of yesterday's I/O event, Google announced the launch of the long rumoured API for their Latitude location sharing platform; there's ample coverage and commentary on ReadWriteWeb and on TechCrunch and that's just fine because that's not what I want to write about.

When it was launched in early 2009, Latitude was the receipt of some fairly harsh press from the informed tech media and from the uninformed traditional media and I argued for some latitude in the discussions on, err, Latitude.