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Where's The Map? ... Here's The Map

I'm currently at the Location Business Summit USA in the Crowne Plaza Hotel in San Jose, California where yesterday I gave a talk on "Of Data Silos, Geo-Babel and Other Geo Malaises". More about that in a later post, but one of the points I raised seemed to strike a chord with the audience ... in 2010, where's the map?

In spite of today's joyous rush to location based services and location based mobile services, the map seems to take a back seat, if it's even present at all. This point was taken up again on one of the opening panels with one of the panelists commenting that "many services don't use maps as an interface".

But there are times when the map is precisely the interface you want to use, especially when you're trying to visualize the impact of a data set on a location and serendipitously my morning trawl of my RSS feeds provided two examples of where the map is and just how effective it can be.