Posts Tagged ‘geotagged’

Welcome to B2* … The New Reality Of The Mapping Industry

Not all Geographic Information conferences are created equal. A great proof point for this is IRLOGI, the Irish Association for Geographic Information. Today I’ve been in Dublin at their annual GIS Ireland 2014 conference, which is in its 19th year. I’d been invited to give one of the opening keynotes; who could resist such an invitation?

Held in the hidden conference centre that nestles unassumingly under the Chartered Accountants of Ireland’s offices, GIS Ireland ticked all the boxes. The conference team had obviously worked hard to ensure that there was a wide range of topics being discussed and managed to avoid the “same people, same talks, same topics” trap that some conferences fall into. The coffee was hot and plentiful and the wifi (almost) stayed up and running all the time.

The starting point for the talk I have was an article called Today’s Mapping Industry Really Does Need To Please All People, All The Time, which I’d written for GPS Business News in September. As there was an article length limit, I couldn’t go into the detail I think this topic merited, but a conference talk is a different beast. This is what that article morphed into. This is B2*.

Gary Gale - Welcome to B2*.001

Welcome to B2*; the new reality of the mapping industry …

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So hello, I’m Gary. I’m the co-founder of Malstow Geospatial and small and friendly maps, location and geo consulting company
based in South West London, which means I’m currently Head of APIs for the Ordnance Survey. In previous corporate roles
I’ve been head of community maps for HERE and head of geotechnology for Yahoo!

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… I tweet, a lot, as @vicchi …

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… and I write a map blog at www.vicchi.org

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There’s quite a lot of slides in this talk and some of them contain URLs. Rather than try and frantically jot them down, this is the only URL you might want to take note of. It’s where the slides and my notes will be appearing. If you go to this address right now there’s nothing there but tomorrow when I get home, this is where things will automagically appear.

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The starting point for this talk is an article I wrote recently for GPS Business News in response to what I perceived as a growing trend that the mapping industry is in a wonderful and safe position and that everything is awesome … so I did some research of my own and found some wonderfully big looking numbers being tossed around

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75% of people are using some form of location services on their smartphones, according to Pew Research.

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Markets and Markets value the entire location based services market at $40 billion, albeit in 5 year’s time

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Berg values just the advertising section of LBS at $15 billion in 4 year’s time
Obviously we’re in the midst of a mapping and location boom

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The trivial amounts of $2.76 billion that TomTom paid for TeleAtlas …

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… and the $8.1 billion that Nokia paid for Navteq in 2008 are obviously bargain basement.
That’s a lot of money and a lot of market share. Surely?

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Looking at all of these big numbers it seems obvious that if you’re a mapping company the sole path to success is just to license your data and then head to the bar, safe and secure that you’re in an unassailable position.

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Seriously? Really?

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That can’t be right. I wanted to take a look at this unassailable position. Indulge me if you will …

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Firstly, I want to set some context for what today’s mapping industry looks like and why it looks the way it does

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As a species we’ve been making maps for a while. This isn’t the earliest map but it’s one of the earliest that’s recognisable as a map; it’s of the world as the Babylonians thought of it. Babylon is in the centre of the map and there’s seven triangular islands, 3 of which are missing due to damage, in the “river of bitter water”, or the sea.

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No-one knows who made the Babylonian map, but we know this map, which goes under the delightful Latin title of Hemispheriu[m] ab aequinoctiali linea, ad circulu[m] Poli Arctici, (literally Hemisphere of the equinoctial line, to the circle of the Arctic pole) was made by Cornelius de Jode in 1593 for an atlas which was published by his father. This is a prime example of a map as art, but this art came at a price. You needed to be wealthy to commission such a map and such a map was often given as a notional gift to the rich and powerful to curry favour or was commissioned by one of the ruling elite. This is maps for rulers. Quite often the map was a blank canvas, waiting to be discovered and filled in, it certainly was the case when Sir Walter Raleigh undertook his voyages of exploration for Queen Elizabeth I and maybe the process by which this happened looked something like this …

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Business marketing terms weren’t around in 1593, at least not that we’d probably recognise today, but I think you could classify de Jode’s map as B2G, business-to-government, as the kings, queens and other members of the ruling elite who either commissioned maps or were the beneficiaries of them were as close to government as you’d get in those days

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But by the middle of the 20th Century, maps may still have been under governmental control but they were also for the masses as well, with the likes of you and me being able to buy maps and go out and explore the wonders of the countryside or navigate to unfamiliar parts of the country or even beyond, to what was termed, at least when I was growing up, as “abroad” or on the “continent”.

Gary Gale - Welcome to B2*.034

These sort of maps were designed for the consumer and fall within the purview of what’s now termed business-to-consumer, or B2C

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While we tend to think of digital maps as a relatively modern invention, maps have been data for a long time, pretty much ever since we stopped engraving them by hand. Though there’s a lot of press coverage about vector maps being the latest thing, maps were vectors that then got converted into rasters. And of course, it you have data, other people may want that data

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They may even be willing to pay money to license that data, and so we have maps as data and maps as a business-to-business transaction.

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Life was simple. The maps industry knew where it was. We went out and made maps from mapping data. We did this under government authority as B2G, we licensed the data to other businesses as B2B and we sold maps to the public as B2C.

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But all things can, must and do change and the disruptive change to the maps industry started in the mid to late 1980s

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In 1984 a company called TeleAtlas formed in the Netherlands and the following year another company called Navtech formed in Silicon Valley. Both made rudimentary digital map data and TeleAtlas’s data would form part of ETAK, the first in-car navigation system.

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In 1989 the rollout of the US controlled Global Positioning System starts. These days we know this as GPS.

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In 1991, at Cern in Switzerland a man called Tim Berners-Lee started to link a web of documents together and on this very NeXT cube (formed by Steve Jobs after he’d been ousted from Apple), the first webserver and web site was born and the World Wide Web officially started.

Gary Gale - Welcome to B2*.050

Up until 2000 there was two sorts of GPS signal – a degraded civilian one and and an accurate military one. This difference stopped in May 2000. As a result GPS starts to become widespread in civilian devices, leading to the explosion of personal satnav devices and the presence of GPS in our smartphones

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And talking of smartphones, whilst they were first thought of an patented in 1971, mass availability and adoption of these hybrid mobile phone, network enabled computers didn’t really take off until the turn of the Millennium

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And in 2005 Google finally made their unofficial API for Google Maps, which had launched earlier that year, publicly available and Yahoo! quickly followed with their maps API.

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So with map data, maps APIs, GPS and maps on the web and on our smartphone a decision inversion occurred. Technology decisions which had previously been made by the CTO and then percolated downwards to GI and software engineers, were now being made by those same GI professionals and percolating upwards.

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This was the birth of a new type of business transaction, B2D or business-to-developer. Availability of map data, ease of use of APIs and friendly licensing and terms of use became critical to a mapping organisation’s continued success.

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All of this made me think of a theory about the distribution channels and relationships that mapping organisations have. My theory goes something like this … in order to continue to survive and grow, just having one channel or relationship isn’t enough

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B2G alone isn’t enough

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B2B alone isn’t enough

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B2C alone isn’t enough

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B2D alone isn’t enough

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You really need to please all people, all of the time, you need to be B-to-everything, which I’m shortening to B-to-* because it’s shorter to say and sounds vaguely snappier

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To try and prove my theory I looked at some of the key players in the mapping and mapping data space and tried to categorise them. Would the theory hold for one category, for all of them or maybe there’s some specific category where the theory holds true, albeit in a tenuous way

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The first category I termed “this is my map data making”, in other words, organisations that actually go out and collect the raw geospatial data that’s the key ingredient in making a map.
Then there’s “not my map data making”; these organisations make maps but use other company’s map data, usually licensed data.
And then finally there’s “accidental map data making”; organisations that have ended up creating mapping data almost accidentally or as a beneficial side effect to their main endeavours.

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This is the first category of companies; those that make their own maps

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First up is Amsterdam based TomTom, the owners of TeleAtlas.

There’s obviously a B2C offering from TomTom, driven (pun fully intended) by TeleAtlas’ data, as this is what the company is probably best known for.

Gary Gale - Welcome to B2*.082

The B2C flavour continues with paid apps on two of the main smartphone platforms.

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And on the B2B side there’s licensing TeleAtlas data …

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… as well as a map platform that caters for the B2D side of things, as long as you’re a paying licensee

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TeleAtlas/TomTom data are the underpinnings for Apple’s maps on iOS and on OS X as well as Google’s maps for those areas where Google hasn’t yet made their own maps as a by product of gathering StreetView data.

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So TomTom’s B2* scorecard looks something like this …

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Then there’s Chicago based Navteq who were acquired by Nokia and now form part of Berlin based HERE.

There’s a strong B2C presence for HERE, with a consumer maps portal, …

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the default maps app for Windows Phone …

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… a deal with Samsung to provide maps which aren’t Google’s on Android phones and rumours of an equivalent for iOS at some point.

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B2B is also a strong showing for HERE, signing platform deals to run maps for big enterprises …

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including Yahoo …

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and Microsoft’s Bing.

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And finally there’s a B2D presence with a whole suite of developer APIs, some freemium, some tied to NAVTEQ data licensing.

Gary Gale - Welcome to B2*.104

Here’s HERE’s B2* scorecard …

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Moving away from global mapping providers, let’s take a look at where I’m currently consulting, the UK’s Ordnance Survey, which is probably the oldest mapping agency there is, being in existence since 1792

As an executive branch of the UK government, the OS is trying hard to cover all the bases.

Gary Gale - Welcome to B2*.108

There’s the printed consumer maps side of the business which seems to be as British as long summer evenings, weak tea, cricket and warm beer.

Gary Gale - Welcome to B2*.109

There’s also a strong B2D showing with a variety of APIs, which I’m working hard on expanding and improving.

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And there’s data, loads of data which is licensed to other businesses as well as being made available to central and local government agencies via the UK Public Service Mapping Agreement.

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The Ordnance Survey’s B2* scorecard looks something like this …

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That’s category number 1 dealt with, now let’s look at category number 2, the “not my data” brigade who take mapping data and make maps and services with it under license

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It probably comes as no surprise that the first in this category is Google, the company that, probably unfairly, seems to be synonymous with web maps and mobile maps. It’s true that Google are slowly making their own base map as a convenient by product to StreetView, but they are also licensees of a staggering amount of data, including TomTom’s.

Google tries hard to tick all the B2 boxes. There’s a consumer maps site …

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… and mobile maps which are closely integrated with Google’s other core business, that of selling search advertising.

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There’s also a strong developer offering as well, giving “free” (in very inverted commas) access to maps, geocoding and a whole slew of other geospatial services.

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Here’s Google’s B2* scorecard …

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Launched in 1996, next up is MapQuest. 1996 doesn’t seem that long ago but MapQuest is a literal veteran of online and digital maps

As a TomTom/TeleAtlas licensee, MapQuest has a strong consumer offering, albeit one with some quirks. There’s a consumer map portal, which isn’t powered by TomTom data at all, rather it’s driven entirely by OpenStreetMap.

Gary Gale - Welcome to B2*.131

MapQuest’s B2C credentials extend to a competitor to Google Maps amongst others being available on iOS, on Android, on Windows Phone and on Amazon’s Kindle Fire as well.

Gary Gale - Welcome to B2*.132

It looks quite an impressive offering, maps, GPS, traffic notifications and turn by turn navigation …

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… but sadly it’s a US only affair so I can’t download it or try it out as I don’t have a US credit card.

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There’s also a strong B2D showing as well, and MapQuest are unique here in offering two identical sets of developer APIs, one driven by TomTom data and one by OpenStreetMap.

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This is what MapQuest’s B2* scorecard looks like …

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And finally in this category is Apple. The Cupertino based company is a relative latecomer to the maps game, relying on Google for their maps until the launch of Apple Maps in 2012

It’s fair to say that the first versions of Apple Maps felt rushed. With odd visualisations of melting bridges, showing the wrong location of the Apple Store in Sydney, Australia, marking an entire city as a hospital, misclassifying a nursery as an airport, and identifying the nearest petrol station to be as far as 76 miles away from the user’s location.

Gary Gale - Welcome to B2*.143

But Apple Maps have iterated rapidly and improved significantly …

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… and thanks to the acquisition of C3, they have a very impressive 3D offering and a captive developer audience in the OS X and iOS operating systems.

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This is Apple’s B2* scorecard …

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And finally there’s the accidental geospatial data companies.

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The best example of which is probably New York’s Foursquare.

As a consumer recommendation site, Foursquare gets things impressively right.

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There’s also two consumer mobile apps, the original Foursquare and the new Swarm, though many people, myself included, think Foursquare isn’t nearly as much fun as it used to be, especially since the gamification elements of checking in and competing to be mayor of a place have been phased out.

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But the side effect of all of this has been a vital part of the mobile location based ecosystem and that’s Foursquare’s places data which power so many of today’s LBS and LBMS offerings.

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This data set, an almost byproduct of their core business, has immense value that is now slowly being licensed and recognised.

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This is Foursquare’s B2* scorecard …

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There’s also an elephant in the room, an obvious omission that I’ve not talked about, and that’s OpenStreetMap. Now I know that OSM is a community and not a company or an organisation but it rightly deserves examining in terms of B2*

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Since its inception in 2004, OSM has grown and grown. Not just in the amount of the world that’s been mapped, nor just in the amount of mapping data that this has generated (which currently weighs in at just under 500 GB). OSM is probably the definitive exemplar of a crowd sourcing project and it’s now starting to attract some heavyweight business attention, both directly and indirectly through the ecosystem of companies offering and monetising OSM based services.

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In addition to using TomTom data, Apple are also using OSM, albeit from a vintage prior to OSM’s change of licensing from CC-BY-SA to ODbL.

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Foursquare’s maps are OSM based …

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OpenCage are building geo services on OSM data …

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and both Craigslist …

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and Wikipedia are using OSM maps.

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Then there’s MapBox …

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and CartoDb, both building a business on OSM.

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So this is OpenStreetMap’s B2* scorecard …

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So does my theory of B2* being the new reality for the maps industry make sense? Does it hang together coherently? Obviously I think it does, for several reasons, but also that even if you’re a mapping company that manages to cover all of the bases that B2* currently stands for, that’s not necessarily grounds for congratulating ourselves and resting back on our laurels.

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As some of the early market leaders got acquired, there were fears around uncertainly of map data supply and the explosive growth of the dashboard top satnav box slowed to a trickle, supplanted by free offerings on people’s smartphones. Surely there would be winners and losers and this would affirm my theory of B2*. Maybe. None of the players in this space have gone out of business … yet. But it’s too early to be sure and when disruptive change happens in an industry it happens fast and it’s easy to be complacent and not spot a trend.

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Accuracy always matters for a map, not just for how accurate the map and its data is, but also for where the map is. Consider this for a moment, the duo of TeleAtlas/TomTom and Navteq/HERE have a pedigree steeped in the automotive industry, in satnav and turn-by-turn navigation. Their maps are road heavy, sometimes to the detriment of other forms of transport. The national and cadastral mapping agencies, including Britain’s Ordnance Survey, on the other hand, map everywhere within their territory regardless of whether it’s a road network, a metropolitan or urban area or the remotest and sparsely populated areas. And then there’s OpenStreetMap which maps everything it can, anywhere it can. Accuracy definitely matters and all the organisations I’ve talked about claim to have accurate maps and most of the time these days they have.

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In addition to accuracy, depth also matters but several mapping companies have discovered to their cost that not everyone needs depth. Classic B2B players, such as utility companies and fixed lines communications providers definitely need depth, as do governments, especially when it comes to marking out electoral boundaries or calculating taxation. But not all use cases demand the most detailed map.

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As I mentioned earlier, disruption happens and it happens in such a way that the market leaders often don’t notice. Any company active in the mapping space ignores the encroachment of Google into it’s heartland or the uptake and adoption of OpenStreetMap at their peril.

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All the companies that make their own mapping data, that’s TeleAtlas/TomTom, Navteq/HERE and the Ordnance Survey rightly pride themselves on the accuracy of their map and the depth of their map (in other words how detailed the map is). For a lot of use cases, maybe for emergency service routing, deep and accurate is what you need. But for other use cases, you just need good enough and good enough either comes for free or at a substantial discount.

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So who wins and who looses. All the companies try hard to tick as many of the B2* boxes as they can. But there will be casualties. Google’s march towards domination seems unstoppable, but any company can make a wrong move or ignore an upstart competitor snapping at their heels. TomTom and HERE rely on big licensing deals to justify the costs of map data acquisition but this is the classic long tail model in action, the head is mined out and the tail is starting to be explored. Those big licensing deals are getting fewer and fewer and come with less revenue. HERE’s deal with Samsung is a clever move which may just be enough for a company which effectively was acquired for $9 billion and is now valued at $6 billion. There’s little doubt in my mind that owning your own mapping data gives you a position of strength and stability that being a licensee just can’t. Of all the companies I’ve mentioned, MapQuest gives me the most concern. They continue to be reliant on licensed data, even though they’ve embraced OpenStreetMap, and licensed data costs continue to rise. I have to wonder if their parent company, AOL, will make a decision that there’s just not enough revenue coming in and will decide to close MapQuest down. For companies lucky enough to continue to own their data, the challenge is no longer to make a map or keep it fresh and accurate. The challenge and the reality is to expose the map and the map data to as many channels as they can. This is what B2* is all about. It means own your data, monetise it, make a balance between free and paid offerings and keep making your map ubiquitous.

Written and posted from GIS Ireland 2014, Dublin, Ireland (53.34431, -6.24843)

The Challenge Of Open

One of the great things about the combination of maps, geo, location and London is that roughly once a month there’s some kind of meetup happening in the city on these themes. One of the longer running players in this space is the Geospatial Specialist Group of the British Computer Society which is being relaunched and reinvigorated as the Location Information SG. Earlier this week I gave a talk, but what to talk about?

It didn’t take too long to come up with a suitable theme. In my current day job, consulting with open data specialists Lokku, I come across the benefits and the challenges in using open data on almost a daily basis. One of the earliest lessons is that nothing is simple and nothing is straightforwards when you bring licensing into a field and open data is no exception.

Slide01

Slide02

So, hello, I’m Gary and I’m from the Internet. I’m a self-confessed map addict, a geo-technologist and a geographer. I’m Geotechnologist in Residence for Lokku in London. I used to be Director of Global Community Programs for Nokia’s HERE maps and before that I led Yahoo’s Geotechnologies group in the United Kingdom. I’m a founder of the Location Forum, a co-founder of WhereCamp EU, I sit on the Council for the AGI, the UK’s Association for Geographic Information, I’m the chair of the W3G conference and I’m also a Fellow of the Royal Geographical Society.

Slide03

There’s a lot of URLs in the slides to follow and rather than try to frantically jot them down, this is the only URL you really need to know about. If you go there right now, this link will 404 on you but sometime tomorrow this where my slides and all my talk notes will appear here.

Slide04

I’ve been in this “industry” for almost 25 years. I’m not quite sure what actually comprises this “industry” though; I think of it as a loose collection of software, data, geo, maps and location. Thinking back, maybe life was easier when everything was proprietary and locked up? You knew the boundaries, you knew what you could and couldn’t do with software and data. You didn’t need to be a part time lawyer.

Slide05

But this isn’t 25 years ago, like it or not we’re in the future.

Slide06

And the future is very much open.

Slide07

Whether it’s the open source software that runs your laptop or desktop or the open source software that runs the vast majority of the internet and the web …

Slide08

Or whether it’s open data, such as OpenStreetMap or open government data, the concept of open is very much of the now and that means we need to be able to deal with both the benefits this brings as well as some of the pitfalls that lie in wait for the unwary

Slide09

One of those pitfalls is the license, that usually vast amount of frankly impenetrable legalese that is difficult to understand and seems to have been written for lawyers and not for mere mortals.

Slide10

This isn’t a new thing. Think back to the days before we downloaded software in a blinking of an eye. Remember shrink wrapped software? Remember the catch 22 of breaking the seal meaning you accepted the EULA that was underneath the shrink wrap?

Slide11

No one read the EULA, we just wanted to get our hands on those brand new floppy disks and then patiently feed them, one by one, to our computer to get at our new purchase.

Slide12

Even in the days of the web, where downloads have supplanted floppies, CD and DVD ROMs, we just want to get to the “good stuff”. We instinctively look for the button that says “accept” or “agree” and just … click.

Slide13

We don’t read the EULA, or the terms of service, or the terms of use, or the license. In essence we’re blind to what we’re agreeing to and sometimes what we do agree to can be surprising.

Slide14

If you use iTunes on your phone, tablet or computer you’ll have agreed to the iTunes terms of service and in doing so, scuppered your plans for taking over the world by use of anything nuclear, chemical or biological.

Slide15

If you’re using Apple’s Safari browser on a Windows machine, you’ll also be in breach of the license which you’ve accepted and which clearly states that you won’t run Safari for Windows on a Windows machine.

Slide16

But you may be missing out on an unexpected treat. In 2005, the makers of PC Pitstop included a clause that promised a financial reward for reading the EULA and contacting the company. Five months after release and 3,000 sales later one person did read the EULA and was rewarded with a cheque for $1000

Slide17

But I am not a lawyer. I have no legal training whatsoever. With the proliferation of open source and open data it now feels that I have to be able to read the small print. If you don’t read your open licenses then I would strongly recommend that you do.

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In doing so, you’ll probably feel as I first did; that you’re walking into a veritable minefield of clauses, exclusions and prohibitions.

Slide19

You’d be forgiven for thinking that if you’re fortunate enough to be dealing with purely open licensing, with not even a whiff of anything proprietary, that everything is clear, it’s all black and white.

Slide20

You’ll start to become familiar with the GPL.

Slide21

With Creative Commons, with or without attribution and with or without non-commercial use clauses.

Slide22

And if you’re using OpenStreetMap data, with the ODbL.

Slide23

You’d probably be forgiven to thinking that it’s all cut and dried and no one can make any mistakes, especially not the big players in the industry, those with large amounts of cash and an equally large team of in house lawyers who specialise in this sort of thing.

You be forgiven, but it’s not black and white nor is it clear cut. Let me give you an example of this.

Slide24

This example hinges around TechCrunch, the sometimes scathing tech blog started by Michael Arrington in 2005.

Slide25

One of the by products of TechCrunch is CrunchBase, which is a freely editable database of companies, people and investors in the tech industry.

Slide26

It will probably come as no surprise that in 2007 the CrunchBase API was launched, providing access to the whole of the database under a CC-BY license.

Slide27

It’s worth looking at the human readable version of the CC-BY license.

You can share – in any way, in any form
You can adapt – remix the data, build a derived work, transform it
You can make money – this is for any purpose, even commercial endeavours

Slide28

Then in 2010, TechCrunch plus CrunchBase was acquired by AOL for an undisclosed but estimated figure of $25M.

Slide29

In July of 2013 an app called People+ launched using the CrunchBase data set to “know who you’re doing business with”.

Slide30

4 months later this comes to the attention of CrunchBase’s new owner who promptly send a serious of cease and desists for all the wrong reasons, displaying a stunning lack of how open licenses work and what they mean.

Slide31

The first cease and desist makes the following assertions. All of which are true. Yes, People+ replicates what CrunchBase does, after all it’s based on CrunchBase. Yes, People+ exposes the CrunchBase data in a way that’s far more intuitive and valuable than CrunchBase’s own (web based) search.

All of this is true. Except that none of this is in breach of the CC-BY license that AOL clearly doesn’t understand. AOL may not like that fact that someone is making a better job of their own data than AOL is having hurt feelings is irrelevant in the context of whether a cease & desist is valid and this one is clearly not

Slide32

The second cease and desist makes AOL’s hurt feelings clear. The second clause here is completely wrong. AOL can decide to forbid someone from using the API if they feel it violates their terms, but they cannot “terminate” the license to use the content. The content is free to use under the license, and there’s nothing AOL can legally do about it.

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As an interesting footnote to this tale, if you look at the CrunchBase terms now, you’ll note that AOL have, as of December 2013, reissued the CrunchBase data under CC-BY-NC, but they also seemed to have learned a valuable lesson, noting that any data that was created before this date remains under CC-BY.

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So even the big players can and do get open licensing wrong. That example was just over a single data set, covered under a single license and one where the license contains both the full legal terms as well as a human readable form, for those of us who aren’t lawyers.

Things get much more fun when you start to try and mix open data licenses, to produce a derived or co-mingled work.

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Actually this is where the fun stops. Whilst there are co-mingled works out there on the interwebs, they are few and far between. Finding the correct path to take when attempting to rationalise two open licensing schemes is incredibly difficult. Most legal advice is to just say no.

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To take a slightly contentious view, this may be one of the reasons why none of the big players have never produced a derived work that contains OpenStreetMap and this may also be one of the biggest single barriers to adoption of OSM. From speaking to various lawyers, all of whom actually specialise in IP and in data licenses, the main stumbling point is the “viral” nature of the share alike clause in most open data licenses. Large companies, who have invested a considerable amount of time and effort in making their proprietary data, are unwilling to add in a data source which effectively means they have to share the derived work with the public … and their competitors.

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Another stumbling block, admittedly one which is more down to the creators of an open data set rather than the license, is that of provenance. If you take a data set, can you really be certain where all of the data came from. Did some of the data come from another source? Do you know what that source is? Do you know what license that other source is under? Do you know if the licenses are compatible?

The answer to most of these questions is usually “no”. It’s a truism of some members of the tech community that an approach of “sue first, ask questions later” is often used. Taking all of this into consideration it get easier to see why the default legal answer to “can we use this open data set” is often “no”.

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If there was a concerted effort on the part of the organisations behind open licenses to make their licenses compatible, to set aside or work together on differences, then maybe we’d see more widespread adoption of open data outside of the existing open data community.

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For open source licenses things are a little clearer; lots of work has been done to rationalise between GPL, lGPL, BSD, MIT, X11, Apache and all the other open licenses that are focused on code and on software.

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But for open data licenses, the picture is anything but clear. Yes, there’s loads of commentary on how to approach open data compatibility but nothing that’s clearly and humanly readable.

Nowhere is this more apparent in the admission from Creative Commons that the number of other licenses that are compatible with CC licensing is … none

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Maybe to bring agreement between the differing parties and factions where open data licensing is concerned we need to put disagreements behind us, maybe the way forward is a new open licensing scheme, where attribution is maintained but with the viral element softened or removed.

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Maybe, but that day has’t yet come, though there have been some attempts to do this, but strangely they’ve yet to see widespread adoption

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Finally, a shameless plug …

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If you like the topics of maps, of geo, of location and all points inbetween, then you’ll probably like #geomob, the roughly quarterly meetup of like minds. The next event is on 13th. of May at the UCL Campus.

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Written and posted from Lokku, Clerkenwell Road, London (51.522553, -0.102549)

Welcome To The Republic Of Null Island

In English, null means nothing, nil, empty or void. In computing, null is a special value for nothing, an empty value. In geography, null tends to be what you get when you’ve been unable to geocode a place or an address and haven’t checked the geocoder’s response. What you end up with is a pair of coordinates of 0 degrees longitude and 0 degrees latitude, a point somewhere in the middle of the Atlantic Ocean, south of Ghana and west of Gabon. It’s here that you’ll also find Null Island, if you look hard enough.

The website for the Republic of Null Island (like no place on earth) says this about the island’s location …

The Republic of Null Island is one of the smallest and least-visited nations on Earth. Situated where the Prime Meridian crosses the Equator, Null Island sits 1600 kilometres off the western coast of Africa.

… but Null Island is an in joke created by Nate Kelso and Tom Patterson as part of the Natural Earth data set in January 2011.

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It’s totally fictitious and is designed as a gentle poke in the ribs for people who don’t check the return value from their geocoder and end up putting a pin on a web map in the middle of the ocean. As Natural Earth’s release notes mention …

WARNING: A troubleshooting country has been added with an Indeterminate sovereignty class called Null Island. It is a fictional, 1 meter square island located off Africa where the equator and prime meridian cross. Being centered at 0,0 (zero latitude, zero longitude) it is useful for flagging geocode failures which are routed to 0,0 by most mapping services. Aside: “Null Islands” exist for all local coordinate reference systems besides WGS84 like State Plane (and global if not using modern Greenwich prime meridian). Null Island in Natural Earth is scaleRank 100, indicating it should never be shown in mapping.

Look carefully enough, especially on web sites that handle large amounts of data from third parties and which helpfully supply a map for some additional context, such as property sites, who should really know better and Null Island may just appear before your eyes.

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Take Whathouse.com for example, who have a 3 bedroom property near Enfield in North East London for sale, yours for just £995,000. Whathouse helpfully provide a map tab on their property listings to that if you’re not familiar with where the N9 postal district of London is, you can find out.

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This is in London, the capital of the United Kingdom, which as far as I know hasn’t suffered massive continental drift to end up in the middle of the ocean.

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Zoom the map out and you can see why this unique property seems to be alone in the middle of the ocean; it’s really on Null Island. Either that or someone hasn’t been checking their geocoding results properly. A bad geocoding result is almost probably definitely the reason for this little geographic faux pas, but a part of me likes to think that Null Island really does exist and you really can spend close to a million pounds securing a 3 bedroom apartment on one of geography’s most tongue in cheek places.

Written and posted from home (51.427051, -0.333344)

Cartography, The Musical

I like maps. Even if you’ve never read posts on this site, the name “Mostly Maps” should probably be a giveaway. What you may not know is that I don’t really like musicals. Now granted I’ve seen Rent and Spamalot, but that’s because Alison and I were in New York and the former was recommended by one of my best friends and for the latter I’m a massive Python fan. Maps and musicals aren’t something that go together. But that may be about to change.

Cast your mind back to the dawn of history, before mobile phones were smart and when GPS was just an Australian rugby club, which is sometime in the very early 2000’s. If you lived in London, your essential navigation guide wasn’t a maps app, but a copy of the A-Z as the Geographer’s A-Z Street Atlas was better known. This was the map you carried around London rather than a mapping app on your phone. I still have several editions on the bookshelf at home, each one being bought when its predecessor got so dog eared as to be unusable or just started falling apart.

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The probably apocryphal backstory is that the A-Z’s founder, Phyllis Pearsall got lost in 1935 following a 1919 Ordnance Survey map on the way to a party and decided to make her own map. To do this she got up at 5.00 AM and spent 18 hours a day walking the 3,000 odd miles of London’s 23,00 or so streets. This tale is disputed, with Peter Barber, the British Library’s Head Of Maps, being quoted as saying “The Phyllis Pearsall story is complete rubbish, there is no evidence she did it and if she did do it, she didn’t need to“. Given that Pearsall’s father was a map maker who produced and sold maps of London, he’s got a point.

But regardless of the accuracy of the legend around Phyllis Pearsal, it’s a great story, especially for those of us who used the A-Z each and every day around London. But is it a musical story? Neil Marcus, Diane Samuels and Gwyneth Herbert seem to think so and they’re the team behind The A-Z Of Mrs. P, a musical about London’s iconic street atlas and its founder that’s currently playing at the Southwark Playhouse. Reviews have been mixed, but anything that throws some attention on the A-Z is welcome in my book, even if it is a musical.

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You may have noticed that at the foot of each post I always try to provide source and attribution for photos or images that I use. I think I’m going to have to expand this to include the inspiration for each post. In this particular case, credit is due to Alison. If it’s not a sign of true love when your wife texts you to tell you about something map related she’s seen, then I don’t know what is. I guess you don’t spend nearly 15 years being married to a self professed map nerd without knowing a good map related story when you see one.

The A-Z Of Mrs. P poster by Su Blackwell.
Written and posted from home (51.427051, -0.333344)

In India Just Because You Can Map Something, Doesn’t Always Mean You Should

It’s easy to get stuck in a mental rut, to think that everyone thinks and feels the same way you do about a subject. But sometimes you need to get away and visit another country and another culture to find out that maybe there’s more than one way of looking at a subject. For me that subject is, unsurprisingly, maps and the other country was India.

Some countries are easier to map than others. Up to the end of the Cold War, it was commonplace for the UK’s Ordnance Survey to not show prohibited places, although this practice has been effectively stopped due to the widespread availability of satellite imagery. Further afield, there’s contested borders and territorial disputes which makes mapping some administrative boundaries something of a challenge; a proof of the old adage about pleasing some people some of the time but not all people all of the time.

It’s easy to think that not mapping an area is a thing of the past. That we can and should map everywhere. That mapping is simply the combination of human effort, a bit of technology and a lot of data. Indeed OpenStreetMap’s beginner’s guide states upfront that the data you add improves the free world map for everyone. But as I found out, in India, there’s a lot more subtlety and nuance behind this admirable creed.

Firstly there’s the act of mapping itself. As with pre-Cold War Britain (and to be fair, some parts of Britain today), India has placed restrictions on what can and cannot appear on a map. When working for Nokia’s HERE Maps, I ran a program to use crowd mapping to improve the company’s maps in India and came across these restrictions first hand. My point here is not to agree or disagree with a government’s stance on mapping restrictions but merely to point out that they exist.

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But it’s not just the government who would prefer you not to map places, it’s the people as well in some cases. According to recent figures, India has a population of around 1.27 billion people; of these, over 65 million live in slums. Sadly this wasn’t a shock; I’d been well prepared for slums from my visit to Dar es Salaam in Tanzania at the end of 2012.

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In Dar es Salaam, you map slums to help the occupants find vital facilities; fresh water, sanitation, health care and so on. You use the map to bring the slum to the authorities attention so they do something about it. Making a map is vital. But not necessarily so in India. Indian slums are hidden in plain sight. Everyone knows they’re there, but they don’t always bring attention to themselves. Putting a slum on the map runs the risk of bringing some potential prime real estate land to the attention of an unscrupulous property developer; some of whom have been known to raze a slum to the ground overnight and displacing the residents through the judicious use of bulldozers.

Another subtlety that doesn’t apply in the United Kingdom are the locations of the Cheel Ghar in Indian cities, which translates to Tower of Silence in English. These are the circular raised structures where Parsi followers of the Zoroastrian faith leave their dead and let exposure to the sun and birds of prey reduce the body to bare bones. Originally these towers were outside the boundaries of the city, but the rapid growth of India’s metropolitan areas have engulfed the Cheel Ghar, leaving them as small forested oases inside the urban sprawl. Even if you know where they are, and I walked past one without knowing it until it was pointed out to me, putting these sacred places on a map would not be deemed acceptable by adherents of that faith. Just because you can map something, doesn’t always mean you should.

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But even if you make an accurate and detailed map, how do you cope with the vagaries and eccentricities of the Indian addressing system? I asked someone at the GeoMob meets GeoBLR meetup we ran in Bangalore how they’d geocode (turn addresses into longitude and latitude) a batch of a thousand or so addresses. The answer was blunt and succinct … “Geocode that many addresses? We wouldn’t”. There’s a long running joke in India to effect that the country does has GPS, but it doesn’t stand for Global Positioning System, instead it stands for General Populace System. You look at an address, get to the nearest spot and then ask someone, repeating the process until you reach your destination.

Given how visual and landmark based Indian addresses are, this approach makes a lot of sense. In India I stayed at 3 different hotels in New Delhi, Mumbai and Bangalore. In Delhi, the address was Ring Road, New Delhi; in Mumbai it was Western Express Highway, Santacruz East and in Bangalore Swami Vivekananda Road, Off M.G. Road, Ulsoor. Standing outside each hotel and looking around, the addresses made a lot of sense, in Bangalore I was just off the M.G Road, named after Mahatma Gandhi; there’s a lot of M.G. Roads in India, the equivalent of High Street in Britain. Other addresses include location clues such as near, opposite and by. If you really, really need to geocode an address you look it up on a digital map and make a note of the coordinates; a very manual and not at all scalable way of dealing with the problem.

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Reading all of the above back to myself before I click on Publish makes me realise that in hindsight it’s blindingly obvious that each country will have its own set of edge cases. India is no exception. A massive amount of credit for what I learned in India should go to Sajjad, Sumandro and Kaustubh, the team behind Bangalore’s GeoBLR geo themed meetup. Thank you all, you taught me a massive amount and expanded my horizons considerably.

Tower of Silence (for Parsi Sky Burial): Mumbai by James Oleson on Flickr.
Written and posted from home (51.427051, -0.333344)

The London Underground Strike Map

If you’re trying to get out and about in London today you’ve probably noticed that the Tube is on strike. Again. You could read the list of closed stations that are on Transport for London’s website and try and work out quite how, if at all, you’re going to get to where you want to be. Or you could look at a map.

This map. Now why didn’t TfL think of doing this?

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Strike map by Ian Visits on Flickr.
Written and posted from home (51.427051, -0.333344)

A More Accurate And Realistic Map Of The Northern Line

Running between Edgware, Mill Hill East and High Barnet to the North of London to Morden to the South, the London Underground’s Northern Line stretches for 36 miles and takes in 50 stations. The line, marked in black on the Tube map, is a familiar sight to London commuters. But is the map of the line accurate? Does it reflect reality?

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A geographic map of the line looks something like this. The Northern spurs of the line merge at Camden Town and then split into two branches, one via Charing Cross and the other via Bank, before merging again at Kennington and heading towards the Southern terminus at Morden.

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But anyone who’s travelled on the Northern Line will probably also be familiar with the line being colloquially referred to as The Misery Line. The line is old with the first stations opening in 1867; signal failures and delays are constant companions, despite TfL’s program of upgrades and modernisation. Splitting the line into two sections, with Charing Cross trains terminating at Kennington and Bank trans running through to Morden doesn’t seem to help much. Maybe it’s time for a new map of the Northern Line that reflects the reality of commuting on this line? Maybe that map might look something like this?

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Northern Line route map by Martin Deutsch. Northern Line map by Wikipedia. Realistic Northern Line map via Buzzfeed.
Written and posted from the Hyatt Regency Hotel, New Delhi, India (28.56897, 77.18515)

All Of Today’s Maps Are Wrong; We Live On A Giant Chicken

Up until the 6th. Century BC, it was commonly held that the world we live on was flat. Then Pythagorus came along and started to prove that the world is in fact a sphere. We now know that he was almost right and our planet is really an oblate spheroid, looking not dissimilar to a slightly squashed beach ball.

Today’s Internet brings us many wonderful things. Some of those are maps. Today’s map shows that with a little bit of cartographical cut-and-paste and a flagrant disregard for the theory of plate tectonics, the world we live on is actually a chicken. A giant chicken.

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If this doesn’t make you grateful for the Internet then I don’t know what does.

Written and posted from Lokku, Clerkenwell Road, London (51.522553, -0.102549)

Gazing Into The Geo Crystal Ball For 2014

In the closing days of 2013, Atanas Entchev, who together with Glenn Letham are the duo behind the intriguing GeoHipster, got in touch to ask me to do some crystal ball gazing and predict what’s in store for the geo industry in 2014.

You can and should read all of the 10 other predictions as part of what will be HOT in geo in 2014 — predictions from the GeoHipster crowd, but here’s what the geo crystal ball divulged to my gazing …

Predictions are easy to get right. After all, look at DEC’s Ken Olsen when he said in 1977 that “there’s no reason for any individual to have a computer in his home”.

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No. Wait. Predictions are hard. But throwing caution and any shred of professional integrity I have to the wind, here’s my predictions for the geo industry in 2014.

Raster web map tiles aren’t going to go anywhere in 2014, but expect to see much more use of vector maps, both in consumer front ends, in open data sources and in development toolkits. The winning combination of Leaflet and D3 is but the beginning.

Due to ever increasing licensing costs for base map data and corresponding reduced terms of use, at least one major maps destination site will either throw in the towel or go for a white labelled map platform deal; MapQuest I’m looking at you here.

We’re already seeing the stratification of the geo industry. We already have data-as-a-service (think Open Cage Data – [disclaimer; I'm an advisor to Open Cage Data] and GeoFabrik) and maps-as-a-service (hello MapBox). Next up will be imagery-as-a-service as companies such as Planet Labs and Skybox Imaging disrupt Digital Globe’s imaging hegemony.

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More people will end up doing web-based GIS without actually knowing they’re doing web-based GIS. Think less of Esri’s ArcGIS Online and MapInfo’s Web GIS and much more of CartoDB.

Web based map re-workings of Harry Beck’s iconic London Underground map will die out and Ken Field will be a happy man.

Finally, this is less of a prediction and more of a plea. Will someone please please bring to market a low powered, always on GPS unit that I can fit in my pocket and that has sufficient onboard storage to carry at least a day’s worth of GPS traces. It can’t be that difficult can it?

Ken Olsen picture courtesy of the Boston Globe, Crystal Ball image by Scott Kublin.
Written and posted from home (51.427051, -0.333344)

Farewell Ovi, Nokia And HERE; It’s Time To Open The Next Door

This may be a personal foible but when I join a new company I mentally set myself two targets. The first is what I want to achieve with that company. The second is how long it will take to achieve this. If you reach the first target then the second is a moot point. But if the first target doesn’t get reached and your self allocated timescale is close to coming to an end, then it’s time to take stock.

Sometimes you can extend that timescale; when reaching your achievement target is so so close and you can be happy to stretch those timescales a little. Sometimes though this just doesn’t work, not necessarily for any reason of your own making. Large companies are strange beasts and a strategic move which is right for the company may not align with your own targets and ideals.

In 2010, I left the Geo Technologies group at Yahoo! and departed from a very Californian large company to take up a new role with a very Finnish large company called Nokia. Though Nokia started life as the merger between a paper mill operation, a rubber company and a cable company in the mid 1800’s, by the time I joined Nokia it was best known for mobile and smart phone handsets and the software that makes these ubiquitous black mirrors work.

In addition to mobile data connectivity, apps and GPS, one of the things that defines a smartphone is a maps app and the suite of back-end platforms that drive that app as well as all of the other APIs that enable today’s smartphone location based services. Just as TomTom acquired digital map maker Tele Atlas in 2008, Nokia had acquired rival maps provider NAVTEQ in 2007, putting in place the foundations for Nokia’s maps and turn-by-turn navigation products, part of the company’s Ovi brand of internet services.

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I spent the first 18 months of my time with Nokia commuting weekly from London to Berlin, where the company’s maps division was based. The pros of this weekly commute of almost 600 miles each way was rapid progression through British Airway’s frequent flyer program, getting to know the city of Berlin really well and developing deep and lasting friendships with my team, who were behind the Ovi Places Registry, but more about them in a moment. The cons were living out of hotels on a weekly basis and the strain it placed on my family back in London.

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In 2011, Nokia pivoted its strategy as a result of new CEO Stephen Elop’s infamous Burning Platform memo. The company’s NAVTEQ division finally started to be integrated into Nokia, resulting in the rebranding of Ovi Maps to HERE Maps, by way of a brief spell as Nokia Maps and just before we were ready to ship the next major revision of the Places Registry, effectively powering all the data you see on a map which isn’t part of the base map itself, the project was shelved in favour of NAVTEQ based places platform. This was probably the right thing to do from the perspective of the company, but it had a devastating effect on my Berlin based team who had laboured long and hard. The team was disbanded; some found new roles within the company, some didn’t and were laid off and after spending several months tearing down what I’d spent so long helping to create, an agonising process in itself even though it was the right thing to do, I moved to help found the company crowd mapping group, driving the strategy behind the HERE Map Creator product. Think of a strategy not dissimilar to OpenStreetMap or Google Map Maker, only with a robust navigation grade map behind it.

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All of which is merely a prelude to the fact that after almost 4 years with Nokia I’ve been taking stock and it’s time to move on. The door marked Nokia, Ovi and HERE is now closed and it’s time to look to the next adventure in what could loosely be termed my career. The metaphor of doors opening and closing seems fitting as Ovi just happens to be the Finnish word for door.

There’s been a lot of high points over the past 4 or so years. Launching Nokia’s maps and location platform at the final Where 2.0 conference in San Francisco. Negotiating the places section of Nokia’s first strategic deal with Microsoft in a meeting room set against the amazing backdrop of Reykjavik in the depths of an Icelandic winter. Judging the World Bank’s Sanitation Hackathon in Dar es Salaam.

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But most of the high points have been people.

Someone who leads a team is only as good as the team and in the original Ovi Places Registry team and the subsequent Nokia Places team I found an amazing group of individuals, who made a roving Englishman feel very much at home in Berlin.

There’s also been a lot of lows over the past 4 years, but I don’t want to go into them here.

Instead, I want to close the door on the Nokia chapter with a brief mention to five people who made my time in Berlin so rich and rewarding. There’s Aaron Rincover, HERE’s UX lead, who taught me so much about the user experience in a relatively short period of time. There’s also four members of the Places Registry team, Enda Farrell, Jennifer Allen, Mark MacMahon and Jilles Van Gurp, who made me welcome in a new city, who it was an absolute pleasure to work with and who will, I hope, remain close friends. Enda and Jennifer are still both at HERE as Senior Technical Architect and Product Manager and a damn fine ones at that. Mark and Jilles were amongst those who moved on when the Places team was disbanded and are now the founders of LocalStream. Thank you all of you.

So where next? My last two companies have been large multinational affairs, but to open 2014 I’m looking to keep things a lot smaller and more agile. I’m going to take some time to do some freelance consulting, still in the maps, location and geo space of course; this industry continues to grow and innovate at an astounding rate, why would I want to work anywhere else?

For the first quarter of 2014 I’m going to be joining London’s Lokku, consulting for them as their Geotechnologist in Residence. Since 2006, Lokku have built up an impressive portfolio of geospatial and geotechnology assets under the lead of Ed Freyfogle and Javier Etxebeste, both alumni of Yahoo! like myself. Through the success of their Nestoria and Open Cage Data brands and the #geomob meetup, Lokku are in a great position to take their expertise in open geospatial data, OpenStreetMap data and open geospatial platforms to the next level. My role with Lokku will be to help them identify where that next level will be and what it will look like. It’s going to be a refreshing change to move from the world of a large corporate, with staff ID badges and ID numbers to a world where everyone fits into the same, albeit large, room and where everyone literally knows everyone else. So say I’m excited by this challenge would be a massive understatement. If you want to know more about Lokku, check out their blog, Twitter feed or come and say hello.

As for the rest of 2014 and beyond, it’s time to follow up on all those conversations that you tend to have about the next great thing in maps and location. Who knows precisely where 2014 will take me, but no matter where, it’s going to be geotastic and I can’t wait.

Written and posted from home (51.427051, -0.333344)