On September 20th, with a new venue and a new tag line, the second W3G (un)conference kicked off the annual three day UK geo-fest that is formed of one day's worth of W3G followed in quick succession by two day's worth of AGI GeoCommunity.

After last year's inaugural geo-festivities in Stratford-upon-Avon, this year W3G grabbed firmly onto the shirt-tails of its big brother, in the shape of GeoCommunity, and relocated to the East Midlands Conference Centre on the grounds of Nottingham University, which is aptly located in, err, Nottingham.

Making predictions is not an easy thing. There are very few opportunities to get predictions right and a myriad of ways to get them wrong. At least if you make predictions in private then you're able to keep the horrible realisation of just how wrong you were to yourself. But making predictions in public just increases the scope for public humiliation.

Bearing this in mind, it was with a not insignificant amount of trepidation that I set out to predict some location trends for 2011. The mashup* team had asked me to talk and be part of a panel on Digital Trends and there was really no way I could extricate myself from some public location prognostications. So along with Dan Howe, Steve Kennedy, Laurence John, Andrew Gerrard and James Poulter I threw caution to the wind and came up with how I see location panning out over the forthcoming 12 months.