Imagine for a moment you're in the city you live in; you know it like the back of your hand and yet you know there's shops, businesses or services nearby that you haven't yet come across. Or maybe you're in an unfamiliar city and you want to explore and stay away from the same old global brands that you see everywhere, in every city and on every street.

Now imagine putting this on a map.

"Ah hah!" you might say, reaching into your pocket and brandishing your smartphone. "I can do that easily" you say triumphantly as you fire up Google's or Apple's or HERE's mapping app.

But no, I'm talking about something a little more focused, a little less broad. "No worry" you say, firing up Foursquare, or Yelp or Facebook or TripAdvisor.

Once again, this is not the post I set out to write. The one I set out to write was called "In Search of Location's Sweet Spot" and it's sitting in draft and not yet posted. That's because before I can submit that post I need to write this one as a warm up act. Just like Anne Elk (Miss), I have a theory. I call it my Theory of Stuff. I'm sure that other people, far more learned and erudite than I, have articulated such a theory but I've yet to come across any evidence for this and for now at least, it remains mine and it contains three buckets, looking something like this: