Posts tagged as "checkin"

Check In and Relaunch. Hello Again Gowalla

It's 2009 all over again. Or is it 2012? After a 2009 launch at SXSW, the much hyped location wars with Foursquare, Facebook Places and Google Latitude, acquisition by Facebook in 2011 and - to no one's surprise - shutting down in early 2012 ... Gowalla is back it seems.

Original co-founder Josh Williams is back at the helm and back at SXSW with the new Gowalla which looks awfully like the original Gowalla, only iOS only this time, with no web prescence to speak of and no Android app in the works or even planned.

But maybe things are different second time around. Rather than fighting it out with Foursquare and Swarm, this time once rival Dennis Crowley is on board as an investor. Only time will tell, but right now after re-registering my old account name (vicchi of course) after installing the app on my phone ... it's all a bit bare and waiting for people to add places. Of course, Foursquare started in just the same place but I have to scroll a long way into Central London to find some existing places to check-in to.

Check In, Get Acquired, Check Out. Farewell Gowalla

With the benefit of hindsight, it was probably inevitable but 5 years after the location based, check in social network we know as Gowalla launched and 3 months after they were acquired by Facebook, Gowalla is no more.

Despite launching in 2007, 2 years prior to Foursquare, Gowalla never seemed to be able to capture attention from either users or from the media in quite the same way as Foursquare. The similarities were many; both social networks used location as a key facet, allowed users to check in to locations they were at or near and to share those locations with other users and other social networks. But while Foursquare's game mechanics of badges and Mayors seemed to hit the right note with users, Gowalla's ill explained and ever morphing system of virtual items, spots and trips never seemed to make sense. No-one I've ever spoken to could explain exactly what the point of Gowalla was, whilst Foursquare's mechanics were simplistic and easy to grasp.

After loosing ground to Foursquare, Gowalla tried to act less as a sole source of checkins and more as a central aggregator of the disparate checkins from itself, Foursquare, Facebook and Twitter, amongst others, but this move did little to slow Foursquare's ascendancy.