After a year's break, I'm back at O'Reilly's Where 2.0 conference, now rebranded as simply the Where Conference. This year, the conference has slipped north from its Valley roots and taken up residence in the Marriott Marquis hotel in the heart of downtown San Francisco. The view from the window of my room on the hotel's 25th. floor is simply ...
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... geographically stunning.
More on Where, plus a write up of my session's talk in a later post.
You can argue that it's cheating or you can argue that there's a vague degree of ecological-friendliness but sometimes you just end up recycling and repurposing a conference talk deck for more than one conference. So it was with my keynote at GeoCommunity in Nottingham last month and my keynote at the Location Business Summit in San Jose. One deck, two audiences. As it turns out, taking this approach can yield unexpected benefits.
Firstly there's the UK audience at GeoCommunity, the Association For Geographic Information's annual get-together and all round geo shindig. GeoCommunity is probably the closest the UK has to California's Where 2.0, but with a very different audience and a very different accent. The AGI still draws the bulk of its membership from the GIS heartlands of the GI community, although in recent years the association has dramatically expanded its reach into the web, mobile and neogeography domains.
The Location Business Summit, on the other hand is firstly in San Jose in the heart of Silicon Valley and secondly has a very pronounced American accent and draws the bulk of the audience from the Bay Area where web and mobile, both from a developer and from a business perspective, hold sway.
One deck, two audiences.
On September 20th, with a new venue and a new tag line, the second W3G (un)conference kicked off the annual three day UK geo-fest that is formed of one day's worth of W3G followed in quick succession by two day's worth of AGI GeoCommunity.
After last year's inaugural geo-festivities in Stratford-upon-Avon, this year W3G grabbed firmly onto the shirt-tails of its big brother, in the shape of GeoCommunity, and relocated to the East Midlands Conference Centre on the grounds of Nottingham University, which is aptly located in, err, Nottingham.
Although it's a sweeping generalisation, conferences tend to polarise to one of two extremes. On the one extreme, there's the lecture approach, where the audience sits in quiet appreciation whilst they listen to people on stage talk at them. But there's another sort of conference. Where the emphasis is very much more on debate, on discussion both before, during and after the event, and where views are aired both verbally and online.
lecture (lec-cher), noun, an instructive speech
I've participated in conferences which exemplify both ends of the spectrum and pretty much all points in-between as well and the events I get the most out of most definitely fall into the debate category rather than the lecture category.
debate (dih-beyt), noun, a discussion involving opposing viewpoints
Regular readers of this blog will be aware of my comfort zones when it comes to speaking at conferences. If there's maps, geography or location involved, however tenuous the connection, I'm well within my comfort zone. But speaking to a room full of seasoned communicators, such as Public Relations professionals? That's way outside of my comfort zone.
Nonetheless, on Monday of this week I found myself at the Chartered Institute of Public Relations, in London's Russell Square, at the CIPR Social Media Conference 2011, allegedly talking about something called The Smartphone Web, to just such a room full of seasoned communicators.
Making predictions is not an easy thing. There are very few opportunities to get predictions right and a myriad of ways to get them wrong. At least if you make predictions in private then you're able to keep the horrible realisation of just how wrong you were to yourself. But making predictions in public just increases the scope for public humiliation.
Bearing this in mind, it was with a not insignificant amount of trepidation that I set out to predict some location trends for 2011. The mashup* team had asked me to talk and be part of a panel on Digital Trends and there was really no way I could extricate myself from some public location prognostications. So along with Dan Howe, Steve Kennedy, Laurence John, Andrew Gerrard and James Poulter I threw caution to the wind and came up with how I see location panning out over the forthcoming 12 months.
To be filed under the "slightly self promoting" department, earlier this year I was invited to speak at the Society of Cartographers Summer School in Manchester, UK. It's always great to be invited to speak at a conference but I was particularly excited by the SoC. The geo world I inhabit is one of data, APIs, platforms and data mining and aggregation techniques. Sometimes the map gets lost in all of this. So it was an honour to speak at an event where it was all about the map. The Summer School was written up in November's edition of the SoC Newsletter which is only available to society members, but with permission I've reproduced below the sections of the newsletter which cover my involvement.
With GeoBabel firmly put to rest, I was looking for inspiration when Andrew Larcombe asked me back to the British Computer Society's Geospatial Specialist Group to speak. After a week of drawing a blank, with Andrew sending gentle messages of encouragement via Twitter Direct Message (OI - GALE. TITLE. NOW!!) inspiration finally arrived from a variety of sources. Firstly there was Mashable's History of Location Technology infographic. Then there the brief history of location slides I'd used in a few of my previous talks. There was the rather fine 3D visualisation of geolocation history that Chris Osborne used at W3G and at GeoCom 2010. And then there were two questions that kept cropping up when speaking to people at conferences ... "this location stuff's only recent isn't it?" and "I can't keep up with this geo stuff, it's all moving too fast, where's it going?".
So I started to research this. I knew that location had a long history but I was taken aback to find out just how long that history was. I'd tended to think of the human race using longitude and latitude to work out their location sometime in the 1700's, about the same time as the race to make a working, reliable marine chronometer. It came as a bit of a shock to find out that longitude and latitude were first proposed in 300 BC and were first used to locate a position on the surface of the Earth in 200 BC. Focussing on use of location, on location sharing and on LBS/LBMS and putting GIS to one side I came up with A (Mostly) Complete & (Mostly) Accurate History Of Location (Abridged).
You're invited to speak at a conference. Great. The organisers want a talk title and abstract and they want it pretty much immediately. Not so great; mind goes blank; what shall I talk about; help! With this in mind, my first thought is normally "can I adapt, cannibalise or repurpose one of my other talks?". This sometimes works. If there's a theme which you haven't fully worked through it can serve you well.
But a conference audience is an odd beast; a percentage of which will be "the usual suspects". They've seen you talk before, maybe a few times. The usual suspects also tend to hang out on the conference Twitter back channel. Woe betide if you recycle a talk or even some slides too many times; comments such as "I'm sure I've seen that slide before" start to crop up. Far better to come up with new and fresh material each time.
For almost as long as there's been conferences there's been conference back-channels. The precise medium which forms the back-channel has morphed over time, from quickly scrawled notes passed amongst delegates, to SMS messages, to IRC (Internet Relay Chat for those of you old enough to remember what this is). With IRC, the back-channel became a conversation, recognisable amongst conference goers. Witty, informative, scathing, irreverent, the back-channel provides near real time information on how the conference is going and on how the current speaker's presentation is being received.
Which brings me to Twitter. These days Twitter has all but supplanted almost every other form of back-channel communication. Not every conference venue and conference organiser likes this. I was recently at a conference which provided no network connectivity in the conference hall at all. When questioned, the excuse was that "using laptops distract from what the speaker is saying". Ignoring the fact that 3G data dongles and smart phones are pretty much ubiquitous these days, it does make live demos and live blogging just a tad challenging. At the opposite end of the spectrum, some conferences actively encourage the Twitter back-channel, going so far as to publicise the official hashtag to be used and providing large screens running Twitterfall to provide immediate feedback to speaker and audience alike.
