In May of this year, Nokia announced the retirement of the Ovi brand and the observant map watchers amongst you may have noticed that pointing your browser of choice at maps.ovi.com now automagically redirects you to the new, shiny maps.nokia.com.

What you may not have noticed is that Nokia maps doesn't just work on your desktop or laptop web browser or on Nokia smartphones, as Electric Pig nicely pointed out, Nokia has invaded the iPhone too. Point your iPhone or iPad at the Nokia Maps for Mobile Web at m.maps.nokia.com and you'll see something like this ...

Oh dear. For a few years now I've been talking about how the privacy aspect of today's location technologies is something that may just catapult location into the mainstream, and possibly tabloid, media and probably for the wrong reasons. I envisaged this as being something salacious and potentially titillating, such as two Z List celebrities involved in a high profile divorce case, where they claimed to be in two separate places but their phone's A-GPS showed the complete opposite. If you were at Where 2.0 in San Jose this week or reading the headlines on the web sites of the BBC, The Guardian or BoingBoing, you'd be forgiven for thinking that just such a location media event had happened. But has it? The headlines certainly seem to think so ...

iPhone tracks users' movements ... says the BBC iPhone keeps record of everywhere you go ... says the Guardian Got an iPhone or 3G iPad? Apple is recording your moves .... says O'Reilly Radar iOS devices secretly log and retain record of every place you go ... says BoingBoing

... and when I use the word "says" in reality "screams" would be more accurate.