In May of this year, Nokia announced the retirement of the Ovi brand and the observant map watchers amongst you may have noticed that pointing your browser of choice at maps.ovi.com now automagically redirects you to the new, shiny maps.nokia.com.

What you may not have noticed is that Nokia maps doesn't just work on your desktop or laptop web browser or on Nokia smartphones, as Electric Pig nicely pointed out, Nokia has invaded the iPhone too. Point your iPhone or iPad at the Nokia Maps for Mobile Web at m.maps.nokia.com and you'll see something like this ...

More a meta post, or what Kuro5hin would have called MLP (meaningless link propagation), this post started out as a comment to one of my previous posts on the iOS location caching controversy but soon expanded way beyond a comment into a full blown post.

Firstly, let's get the conspiracy theory out of the way; this theory has been presented in a variety of ways but all of them seem to think that your iOS device is tracking your location and that the reason for this is some shadowy request from government or intelligence agencies. Perhaps the most eloquent case for this was on Frank Reiger's blog.

Now I love a good conspiracy theory as much as the next person and Frank’s blog post was a great read. But I have to take issue with the two main points he raises. Firstly there’s “if it was a bug then it would have been fixed … it hasn’t been fixed so it can’t be a bug and must therefore be deliberate“. Secondly there’s “not only has the bug not been fixed but the file even moved location without being fixed so it must be (even more) deliberate“.

Oh dear. For a few years now I've been talking about how the privacy aspect of today's location technologies is something that may just catapult location into the mainstream, and possibly tabloid, media and probably for the wrong reasons. I envisaged this as being something salacious and potentially titillating, such as two Z List celebrities involved in a high profile divorce case, where they claimed to be in two separate places but their phone's A-GPS showed the complete opposite. If you were at Where 2.0 in San Jose this week or reading the headlines on the web sites of the BBC, The Guardian or BoingBoing, you'd be forgiven for thinking that just such a location media event had happened. But has it? The headlines certainly seem to think so ...

iPhone tracks users' movements ... says the BBC iPhone keeps record of everywhere you go ... says the Guardian Got an iPhone or 3G iPad? Apple is recording your moves .... says O'Reilly Radar iOS devices secretly log and retain record of every place you go ... says BoingBoing

... and when I use the word "says" in reality "screams" would be more accurate.

The problems started the moment GPS became a commodity and made the transition from the car to the mobile device. Nowadays, GPS can be found in a vast range of smartphones and navigation is possible without being confined to your car. Of course, it's not always a great experience. GPS works best when there's a direct line of sight to the satellites whizzing around over your head and there are times when you just can't get a GPS lock. A-GPS was devised to help with such situations, allowing your location enabled to device to take advantage of a variety of other sensors, such as cell tower and wifi triangulation technologies.

But even then, GPS just doesn't work indoors most of the time and indoor location and routing has become something of the Holy Grail for navigation technology vendors. Granted there have been lots of technologies developed which use non A-GPS technologies such as RFID and other near field sensors. But so far these all require a not insignificant investment to install and require specialist devices to take advantage of; none of which are as ubiquitous as the combination of smart phone and GPS.

Maybe we're looking too deeply at this challenge. Take a category of location that lots of people go to, such as shopping malls, where GPS usually isn't available, and map each mall to a high degree of accuracy, both in terms of the layout of the mall and in terms of the stores and concessions in that mall. Add in key features, such as multiple levels, staircases, escalators and lifts and you can build a spatial map of the mall which doesn't need sensors. Simply tell your phone where you are and where you want to go and you can provide simplistic directions, without the need for GPS.

Want to upload photos to multiple social networking and photo sharing sites, such as Flickr and Twitpic? There's an app for that. Pixelpipe seems to work for me.

Want to update your status on multiple social networking sites, such as Twitter and Facebook? There's an app for that. Tweetdeck seems to work for me.

I take a lot of photos, most of which end up on my Flickr photo stream. While some of them are taken with a proper camera  (though some would say that my Lumix FX12 isn't a proper camera), most of them are taken with my iPhone, which doesn't take great pictures but takes pictures which are good enough and with the added bonus that I have it on me almost all of the time.

My photos all used to be publicly accessible and with an all rights reserved copyright on them but then I lost my Flickr innocence, which was a bad thing at the time and switched all of my photos to friends and family visibility. About a week later, when I'd calmed down a bit, I went through all of my photo sets; photos of my family and of home stayed out of the public eye and stayed all rights reserved. But everything else, I opened up and changed the license to some rights reserved using the Creative Commons Attribution Share-Alike license.

We all suffer from SPAM, the unwanted and unsolicited commercial bulk emails that are the reason we have Junk Mail filters and folders in our email clients and servers. A quick glance at the Junk folder for my personal email account shows over 300 of these since the beginning of February alone. If you use some form of instant messenger, be it MSN, Yahoo!, ICQ, AOL or any of the others on the market, you've probably come across SPIM, Instant Messaging SPAM. Then there's also mobile phone SPAM via text messages, comment SPAM, the list goes on and on.

We're poised to start seeing a new form of SPAM raise its ugly head. Let's call it LAMB for now, Location Based Advertising SPAM.

As Ed Parsons pointed out on his blog yesterday, Apple are banning location based advertising in apps. "If you build your application with features based on a user’s location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store."

This is a good first step in locking down potential abuses of a technology before it has a chance to get out of control. The reason we have SPAM and all the other variants in the first place is that the underlying technologies were designed in an open manner with no control mechanisms in place to thwart unsolicited and unwanted messages and content. But we need to go further than this.