There's a problem with today's crop of location based mobile services, commonly referred to as LBMS; those little apps which sit on our smartphones and allow us to geotag status updates or photos, find relevant local place information or check-in at a place.

The problem isn't one of privacy or tracking. Nor is the problem one of an LBMS dying and going away. The problem isn't whether I can get a good location fix or whether the results I get are accurate or not. The problem isn't even of the value of the data we, the customer, put into a service and whether we can get it back again.

You can argue that it's cheating or you can argue that there's a vague degree of ecological-friendliness but sometimes you just end up recycling and repurposing a conference talk deck for more than one conference. So it was with my keynote at GeoCommunity in Nottingham last month and my keynote at the Location Business Summit in San Jose. One deck, two audiences. As it turns out, taking this approach can yield unexpected benefits.

Firstly there's the UK audience at GeoCommunity, the Association For Geographic Information's annual get-together and all round geo shindig. GeoCommunity is probably the closest the UK has to California's Where 2.0, but with a very different audience and a very different accent. The AGI still draws the bulk of its membership from the GIS heartlands of the GI community, although in recent years the association has dramatically expanded its reach into the web, mobile and neogeography domains.

The Location Business Summit, on the other hand is firstly in San Jose in the heart of Silicon Valley and secondly has a very pronounced American accent and draws the bulk of the audience from the Bay Area where web and mobile, both from a developer and from a business perspective, hold sway.

One deck, two audiences.

This is a post about location (for a change); but it doesn't have to be about location as it's all about mistaking a vital element for the end game itself. I should explain.

I recently got contacted by a gentleman in the US who was looking to register a lot of domain names, in a manner which recalled the rush to buy domain names in order to make a profit as the dot com boom rushed headlong to become the dot bomb bust and which resulted in the unlovely pass-time of domain squatting.

After seeing a lot of mention of location, location based services and location based mobile services in the media, the position of location based services on Gartner's most recent hype curve and seeing a lot of acquisition activity in the location space, he was looking to register domain names with LBS in them.