Most browsers have a variation on the theme of a home page, which automagically loads your favourite web page when you start the browser or open a new browser window or tab.

A lot of web sites try to capitalise on this, offering earnest entreaties to "make me your home page" ... "no make me your home page" ... "no, choose me for your home page, I have so much personalised content".

They're needy and somewhat neurotic entities these web sites, it's not like I can have all of them as my home page.

Most of them personalise their content for you, based on a registration setting or some other insight, to give you what they think is the information your looking for.

This is not creepy.

It's time to put the Theory of Stuff out to pasture. It's had a good life. It's appeared in 5 of my talk decks (or so Spotlight tells me), in 3 of my blog posts and continues to generate hits on my blog (or so my analytics tells me).

When I tell people I'm going to talk about my theory, a Mexican wave of shoulder slumping passes through the room, coupled with a prolonged sigh from an audience who've just resigned themselves to a slow painful death over the coming minutes. Luckily things perk up when my introductory slide of Anne Elk (Miss) and her Theory appears but even so, it's time to quit whilst you're ahead.

But before I do ...

After much teasing and tantalising, one of the long rumoured Facebook location features is out in the wild in the form of place community pages. They vary in scale from a hamlet in Spain ...

... through to New York City.

It's clever though not particularly sophisticated at this stage; a simple exposure of Wikia's underlying geo metadata and it probably took very little effort to implement. Facebook appear to treat places as people, hence the exhortation to connect with the place.

The well known, highly opinionated and occasionally error prone Tech Crunch seems to think there's a location war going on.

A search for the keywords location and war on the site yields strident post titles including Just In Time For The Location Wars, Twitter Turns on Geolocation On Its Website, Location Isn't A War Between Two Sides, It's A Gold Rush For Everyone, What Did The Location War Look Like At SXSW? Like This and Google Escalates The Location War With Google Places.

And Tech Crunch are right, there is a location war going on, but it's not the war that Michael Arrington and crew are thinking of; this war is much more insidious. It's the war against GeoBabel and it's being fought right now on two fronts.

Want to upload photos to multiple social networking and photo sharing sites, such as Flickr and Twitpic? There's an app for that. Pixelpipe seems to work for me.

Want to update your status on multiple social networking sites, such as Twitter and Facebook? There's an app for that. Tweetdeck seems to work for me.

There's a danger in looking at too many press releases; you can easily come to think that the view of the world that these pieces of writing portray are a fair and accurate representation of the real world.

Thus both myself and the ever readable James Fee were vastly amused to see Michael Arrington's TechCrunch refer to CloudMade's OpenStreetMap.

Earlier this week, Jeremy Morley from the Centre for Geospatial Research at the University of Nottingham and Muki Haklay at University College London got in touch with me. The GIS Research UK Conference was in full swing, and OpenStreetMap founder Steve Coast had had to drop out of the conference due to ill health; would I think about stepping in for the closing keynote of the conference?

Hedging my bets and guessing that few, if any, of the audience had been in San Jose at Where 2.0 a couple of weeks back, I gladly accepted and reshuffled, added to and polished my Where 2.0 deck to yield Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 (and some Geo).

I'm currently on my way to California, the Yahoo! mothership in Sunnyvale and the Where 2.0 conference in San Jose, where I'll be talking about Ubiquitous Location, The New Frontier and Hyperlocal Nirvana on Wednesday, March 31st. From doing some background research while waiting for my plane, it looks like my talk is going to be changing somewhat from the original plan. If you're going to be at Where 2.0, please pop over to the Yahoo! booth and say hello and meet the Geo Technologies and Yahoo! Developer Network teams.

I'll be writing up a fuller version of my talk once it's complete and once it's actually written but for now, here's the published abstract.