"Quis backup ipsos backups?", as the Roman poet Juvenal didn't say but might have if they had had computers in the first century AD.

Like most geeks I pride myself on being able to maintain the computers I use on a daily basis. Just like real men don't eat quiche and real programmers don't use Pascal, real geeks don't call for professional help or technical support.

But then the day comes when one of your hard drives goes crunk, you go through all the tricks of the trade you know, you exhaust searching for possible solutions on the web and you realise that maybe, just maybe, while it's not time to eat quiche or starting coding in pascal, it's probably time to call for some professional help.

Like a lot of people, I've amassed a not inconsiderable amount of digital media over the years, in the form of apps, songs, movies and photos. Most of these live on my laptop and are religiously backed up with SuperDuper! and with Time Machine to external drives, with one of these drives holding the overspill. This aforementioned external drive had given solid, reliable service over the years but had started to act ... quirkily. Fearing a critical mass of bad sectors I decided now was a good time to backup my backups.

Oh dear. For a few years now I've been talking about how the privacy aspect of today's location technologies is something that may just catapult location into the mainstream, and possibly tabloid, media and probably for the wrong reasons. I envisaged this as being something salacious and potentially titillating, such as two Z List celebrities involved in a high profile divorce case, where they claimed to be in two separate places but their phone's A-GPS showed the complete opposite. If you were at Where 2.0 in San Jose this week or reading the headlines on the web sites of the BBC, The Guardian or BoingBoing, you'd be forgiven for thinking that just such a location media event had happened. But has it? The headlines certainly seem to think so ...

iPhone tracks users' movements ... says the BBC iPhone keeps record of everywhere you go ... says the Guardian Got an iPhone or 3G iPad? Apple is recording your moves .... says O'Reilly Radar iOS devices secretly log and retain record of every place you go ... says BoingBoing

... and when I use the word "says" in reality "screams" would be more accurate.

Regular readers of this blog will be aware of my comfort zones when it comes to speaking at conferences. If there's maps, geography or location involved, however tenuous the connection, I'm well within my comfort zone. But speaking to a room full of seasoned communicators, such as Public Relations professionals? That's way outside of my comfort zone.

Nonetheless, on Monday of this week I found myself at the Chartered Institute of Public Relations, in London's Russell Square, at the CIPR Social Media Conference 2011, allegedly talking about something called The Smartphone Web, to just such a room full of seasoned communicators.