There's a problem with today's crop of location based mobile services, commonly referred to as LBMS; those little apps which sit on our smartphones and allow us to geotag status updates or photos, find relevant local place information or check-in at a place.

The problem isn't one of privacy or tracking. Nor is the problem one of an LBMS dying and going away. The problem isn't whether I can get a good location fix or whether the results I get are accurate or not. The problem isn't even of the value of the data we, the customer, put into a service and whether we can get it back again.

If any industry sector is uniquely poised to benefit from the triumvirate of social, local and mobile, it's the classified listings industry. The last time I spoke about whether do embrace SoLoMo or just embrace social, local and mobile I cautioned against the tick in the box approach and against adopting new technologies just because you're exhorted to.

But at first glance, a business running classified listings does seem to put all the right ticks in all the right boxes.

Firstly local. Classifieds are inherently local, offering a way for local businesses and individuals to offer ... stuff ... to other local people. Implementing a local strategy needs your mainstay offering to have a strong geolocation quotient and what could be more local or more geolocation than addresses and postal codes?

Then there's mobile. Most classifieds businesses have either fully or partially transitioned from print to online and if you already have an online presence, you're more than half way to having a mobile online presence.

Finally there's social. Again, there's a strong affinity with classifieds. Nothing spreads faster than word of mouth reputation and harnessing the power of social media to allow people to say "hey, I just found this really cool stuff" is a compelling case for social.

So when the International Classified Media Association, the ICMA, asked me to talk about SoLoMo at their Social, Local, Mobile: Classified Media Strategies conference in Instanbul last week it was an ideal opportunity to see whether my preconceptions to be skeptical about SoLoMo were borne out in practise or whether I'd just overdone the cynicism a bit too much.

One of the many things I like about writing talks for a conference is that the talk often morphs during the writing process as I research the theme and try to make the narrative at least vaguely coherent. Of course, it also helps that when you're asked to be a speaker at a conference, the organisers often want the title and abstract up to 3 months ahead of proceedings. 3 months is a long time in the tech industry and a lot can change.

Which brings me to the talk I gave a month ago at the Location Business Summit in Amsterdam and again today at the Click 6.0 Digital Marketing conference in Dubai.

I'd originally wanted to talk about the importance of digital maps in SoLoMo, the much touted convergence of social, local and mobile. The more I researched this, the more a feeling of déjà vu crept into my thinking. I was sure I'd seen a much talked about and much feted tech phenomenon turn out to be more hype than substance. Much as hyperlocal, which I approached from the point of view of a hopeful sceptic, turned out to be more hype than local, SoLoMo gave me the same feeling of unease.

Another day, another flight, another addition to the ever growing and increasingly arcane number of steps that you need to go through in order to get through an airport and actually take off on a plane. I've written before on the world of airport security, be it having your bags X-Rayed or searched and on engaging flight-safe mode on your mobile phone/tablet/e-book reader/laptop.

Last week, flying from London Heathrow to Berlin's Tegel airport I found a new addition to the increasingly detached-from-reality world of airline security ... the electronic boarding pass. In principle, the electronic boarding pass is a great idea. First introduced in 1999 by Alaska Airways, checking into your flight online and putting a QR code on a graphic of your boarding pass cuts down queueing and waiting at the airport. Some airlines either send you the boarding pass as an SMS message, as an email attachment or as a time limited web URL. Some airlines provide an app on your phone; British Airways falls into this category and their app covers Windows Phone 7, iOS, Android and Blackberry.

In May of this year, Nokia announced the retirement of the Ovi brand and the observant map watchers amongst you may have noticed that pointing your browser of choice at maps.ovi.com now automagically redirects you to the new, shiny maps.nokia.com.

What you may not have noticed is that Nokia maps doesn't just work on your desktop or laptop web browser or on Nokia smartphones, as Electric Pig nicely pointed out, Nokia has invaded the iPhone too. Point your iPhone or iPad at the Nokia Maps for Mobile Web at m.maps.nokia.com and you'll see something like this ...

Often maligned and ignored, sometimes science fiction writers are bang on the mark. The cognoscenti of the high brow literary world often dismiss science fiction as being not proper writing or even worthy of the label of literature. But sci-fi authors are often as not as uniquely placed to think about today's technology as they are to extrapolate on tomorrow's.

Recently, Charles Stross, one of my favourite sci-fi authors, gave a keynote at USENIX 2011 on Network Security In The Medium Term, 2061 To 2561. Not the most obvious of keynote titles to talk about maps or magic. But as part of his keynote, which is well worth reading in its entirety, he talked about how far technology has come in just the last 50 years and where it might go before the next 50 ...

This is mercifully brief follow up to my previous post on British Airways proscriptions on enabling flight safe mode on your mobile phone and hails jointly from the departments of "be careful what you ask for, it might come true" and "they didn't really mean to say that ... did they?" ...

On this morning's flight from London Heathrow to Berlin's Tegel the usual flight safety announcement was made, but with a couple of significant, if contradictory, changes.

"All electrical devices should be switched off during take off, landing and when the engines are running, some devices may be used after take off, please see High Life magazine for more information. If your mobile phone has a flight safe mode, it should be enabled now, before switching off the device and ensuring it is stowed in an overhead locker".