Avis - Less "We Try Harder", More "We Can't Be Bothered"
Last week I was unfortunate enough to hire a rental car from Avis at Heathrow. The italics are important here as they point to where the problem seems to lie.
I travel quite a lot for work and so it's fair to say I rent a reasonable amount of cars; all of them through Avis who are the company's preferred rental supplier. After getting off a plane, the last thing you really want is to queue to get your car so I'm a member of Avis' Preferred service; this allows me to skip the queues, pick my car up and drive out of the rental garage with a wave of my driving license. It's quick, really quick; you see your name on a board which shows you which bay you need to go to, find the car, fling your suitcase in the boot and off you go.
It typically takes around 3 minutes to get my car; and Avis in the UK makes a selling point of this, proudly proclaiming "Your keys in under 3 minutes or £20".