As a precursor to last week's mashup* Digital Trends event, I chatted to Paul Squires of Imperica about my location trends in more detail than the mashup* format would have allowed for. The write-up from that interview is now up on Imperica's web site and, thanks to them adopting a Creative Commons license, I'm able to reproduce it here.
Making predictions is not an easy thing. There are very few opportunities to get predictions right and a myriad of ways to get them wrong. At least if you make predictions in private then you're able to keep the horrible realisation of just how wrong you were to yourself. But making predictions in public just increases the scope for public humiliation.
Bearing this in mind, it was with a not insignificant amount of trepidation that I set out to predict some location trends for 2011. The mashup* team had asked me to talk and be part of a panel on Digital Trends and there was really no way I could extricate myself from some public location prognostications. So along with Dan Howe, Steve Kennedy, Laurence John, Andrew Gerrard and James Poulter I threw caution to the wind and came up with how I see location panning out over the forthcoming 12 months.
