There are many reasons to like the use of URL shorteners such as bit.ly and tinyurl.com. These free services take a long URL such as this post - /2010/03/03/reclaim-and-own-your-short-urls - and compresses them down to a much more manageable shorterned version - https://bit.ly/aG1RBx or https://tinyurl.com/ylaodny.