As Nokia Looks To Sell HERE Maps, The Map Wars Are Underway
Last month, in response to the news that Uber had acquired LBS platform provider deCarta, Marc Prioleau penned an article asking is this the start of a mapping war?
A few days ago, Bloomberg announced news that Nokia is looking to sell off HERE, the maps business forged from the, sometimes unwilling, union of NAVTEQ and Nokia's Ovi Maps. Potential buyers for HERE include ... Uber.
This looks like either a skirmish before an all out map war offensive or this is the start of that mapping war.