Gary Gale

Twitter can expand your horizons or just make wasting time a pleasure; here's a good example thanks to @SianySianySiany - the Album Cover meme.

It's devastingly simple. Here's how it works:

First you need a name for your band or group. Fire up Wikipedia, click on "Random article" or on this link: https://en.wikipedia.org/wiki/Special:Random. The title of the random article is your band name.

Next you'll need a name for your band's breakthrough album. Go to QuotationsPage.com, click on "Random Quotes" or on this link: https://www.quotationspage.com/random.php3. The last four or five words of the last quote on the page are your album's title.

A product launch from Google is accompanied by a massive media campaign that reaches far beyond the techy demographic; Google is a consumer brand these days and their messaging generates headlines in both traditional and new media. This is a good thing; right?

It's certainly high profile messaging, Ted Dziuba writing in the UK based Register with less than his usual profanity laden prose, first brought the term Googasm to my attention and the recent launch of Google Latitude certainly has all the hallmarks of Googasm, but this has rapidly turned into an inverse Googasm of shrill, rhetoric laden, fin de siecle doom with the BBC commencing and London's Metro newspaper going way overboard.

• Spy in your pocket?
• Google spying on workers?
• People covertly tracking you after leaving your phone in a bar?
• Suspicous partners tracking their loved ones?