Posts tagged as "dubai"

SoLoMo, Or Just Social, Local And Mobile?

One of the many things I like about writing talks for a conference is that the talk often morphs during the writing process as I research the theme and try to make the narrative at least vaguely coherent. Of course, it also helps that when you're asked to be a speaker at a conference, the organisers often want the title and abstract up to 3 months ahead of proceedings. 3 months is a long time in the tech industry and a lot can change.

Which brings me to the talk I gave a month ago at the Location Business Summit in Amsterdam and again today at the Click 6.0 Digital Marketing conference in Dubai.

I'd originally wanted to talk about the importance of digital maps in SoLoMo, the much touted convergence of social, local and mobile. The more I researched this, the more a feeling of déjà vu crept into my thinking. I was sure I'd seen a much talked about and much feted tech phenomenon turn out to be more hype than substance. Much as hyperlocal, which I approached from the point of view of a hopeful sceptic, turned out to be more hype than local, SoLoMo gave me the same feeling of unease.

A Bipolar Attitude To Aerial And Satellite Imagery Plus Maps Fear, Uncertainty And Doubt

Maps and map imagery seem to be back in the news. Google's recent map update and immense speculation about Apple's "will they, won't they" replacement for the current Google Maps app on iOS seems to be spilling over from the usual tech media into mainstream news.

Firstly, the UK's Daily Telegraph, a "quality broadsheet" seems to have just discovered that today's digital maps also have satellite imagery. It's not entirely clear how this is news, let alone current news. Navteq has had satellite imagery as part of its' maps since the mid 1980's and Google has also included satellite imagery in Google Maps since the mid 2000's. But linked to Apple's recent acquisition of 3D imagery specialists C3, we're told to anticipate a "private fleet of aeroplanes equipped with military standard cameras to produce 3D maps so accurate they could film people in their homes through skylights". The middle market tabloid Daily Mail has also picked up on this story, running with the headline "Spies in the sky that no one will regulate".