Gary Gale

Two weeks into the Nokia and Ovi experience and I can finally pause and catch my breath. It's been an intense two weeks and asking me what my impressions are of Nokia are akin to putting someone at the top of a very large, very steep and very fast roller coaster, watching them plummet down and then, before they're even out of their seat, asking them to comment on what the scenery was like. So I won't even try to comment on the scenery and will instead merely record the four things that have stuck in my mind.

I've been busy. I've been very busy. I've also been at home for all of two days in the last two weeks and whilst video chatting with my family over Skype is better than a plain old fashioned voice call it's no substitute for being at home more; but things will settle down into a more manageable routine over the coming weeks. Being busy has meant that I've kept my head down and tried to assimilate all the new information with which I'm being bombarded, a fact that's not gone unnoticed by Chris Osborne ... "severe drop off in @vicchi's bloggage and tweetage levels, means that maybe, just maybe, he is actually doing some work these days". Quite.

I learnt today that Ovi is Finnish for door, proving for once the adage that you learn something new every day.

At Yahoo! we used to talk about eating our own dog food a lot; thankfully meaning that a company should use the products that it makes rather than that the employees develop a predilection for Pedigree Chum. Although it took me the best part of the first week to notice, Nokia certainly eats its own dog food; apart from the ever present starfish style conferencing phones in meeting rooms, there's no desk phones at all. None. But everyone has a mobile, and uses them a lot, either over the cellular network or hooked up to the internal VOIP system through the office wifi. Actually everyone seems to have more than one mobile handset, two, three and even four handsets doesn't seem to be unusual.

In a previous role I seemed to spend a lot of my time talking about why location and all of the many geo facets it encompasses is important. Many was a meeting with a senior exec which started with the depressing question "so .. location ... is it really important?". Nokia gets location; there's absolutely no doubt about that. The question is now how do we deliver real value and real market share with location ... and that's half the fun and half the challenge.