If you read the technical media and the blogosphere, we're all on an inexorable march towards The Cloud. No-one seems exactly sure what The Cloud is, but we're going there. As I wrote in a previous post, I use a simplistic definition for The Cloud; any form of storage that I connect to over a network connection classes as Cloud storage. It is, perhaps, an overly simplistic definition, but until a more formal and agreed definition surfaces, it will suffice for now.

I'm also, in some cases inadvertently, a reasonably prolific user of Cloud storage. I store large amounts of data in The Cloud; photos, software, general data, web pages, databases, emails and so on. With safely secured backups of course, as Cloud services are just like any other computer resource; sometimes they fail and go offline.

I'm sorry Facebook but your ad targeting systems are wildly inaccurate and reduce that valuable screen estate to the right hand side of my browser window to irrelevant line noise. Google's and Yahoo's ad targeting is pretty darn good but looking at Facebook right now offers me:

• Omniture Research; which Obama used, apparently.
• Free laptop from Vodafone Business; I'm not self employed so a business tariff is a non starter.
• Everyone plays Mafia Wars; except me and most of my friends.